Casio’s Futuristic Leap: Virtual G-Shock Watches as Ethereum NFTs

In an exciting development that merges the physical and digital realms, Casio has announced the launch of its Virtual G-Shock watches as Ethereum Non-Fungible Tokens (NFTs). This innovative move not only underscores Casio’s commitment to embracing cutting-edge technology but also offers exclusive perks to its community. The limited edition of 2,000 Virtual G-Shock NFTs, inspired by futuristic shock-resistant structures, went on sale on December 15, 2023. This initiative is part of Casio’s broader Virtual G-Shock project, which aims to foster communication in a virtual space and engage with Gen Z and other new users.

The Virtual G-Shock Project

Casio launched the Virtual G-Shock project in September 2023. The project was designed to foster communication in a virtual space, serving as a point of connection with Gen Z and other new users. As part of this initiative, Casio distributed 15,000 limited-edition G-SHOCK CREATOR PASS NFTs for free. These passes allow holders to participate in the community on Discord. The initial batch of these NFTs was fully distributed in about six hours, highlighting the immense interest in this project.

A Closer Look at the Virtual G-Shock NFTs

The Virtual G-Shock NFTs were launched on December 15, 2023. The advance sales period for G-SHOCK CREATOR PASS holders started at 3:00 am, Dec. 16 (Sat), 2023, UTC and lasted until 2:59 am, Dec. 18 (Mon), 2023, UTC. The general sales period was open from 4:00 am, Dec. 18 (Mon), 2023, UTC through 3:59 am, Dec. 20 (Wed), 2023, UTC

The sale comprised a total of 2,000 NFTs, split equally between two distinct design patterns. The VGA-001 model was inspired by a vibrant, balloon-covered G-SHOCK that seems to dance with joy. On the other hand, the VGA-002 model was designed with a futuristic shock-resistant structure, using the power of springs to absorb shock effectively. Each of these unique NFTs was priced at 0.1 ETH

These NFTs were available for purchase in several countries including Japan, USA, Germany, Italy, Netherlands, Spain, UK, Portugal, Austria, India, Singapore, Indonesia, Malaysia, Thailand, Vietnam, and the Philippines

In the lead-up to the sale, Casio also distributed G-SHOCK CREATOR PASS NFTs for free, starting on November 28, 2023. These passes were met with great enthusiasm during the initial launch, and holders were given priority in purchasing the Virtual G-Shock NFTs during the advance sales period.

Exclusive Perks for NFT Owners

Owning a virtual G-Shock NFT is not just about possessing a digital asset; it’s about being part of an exclusive club. Owners of these NFTs are privy to a host of exclusive perks that enhance their experience. These include special access to new product releases, VIP events, and other unique experiences. This strategy of offering real-world benefits for digital asset owners is a testament to Casio’s customer-centric approach. It adds tangible value to the NFTs and fosters a deeper connection between the brand and its customers.

The Future of Virtual G-Shock NFTs

Casio’s foray into the NFT space with the launch of Virtual G-Shock watches is just the beginning. The company has demonstrated its commitment to innovation and its readiness to embrace new technologies. As we look to the future, we can expect Casio to continue exploring the potential of blockchain technology and NFTs. This could lead to more exciting developments, such as new forms of digital collectables, further integration with real-world products and services, and even more engaging experiences for the community. The future of virtual G-Shock NFTs is bright, and we are just at the dawn of this new era.


Casio’s launch of Virtual G-Shock watches as Ethereum NFTs is a significant milestone in the digital revolution. This innovative move not only bridges the gap between the physical and digital worlds but also offers a new form of interaction and engagement for customers. With exclusive perks for NFT owners and a promising future for these digital assets, Casio is truly at the forefront of leveraging blockchain technology in the consumer products industry. As we continue to witness the convergence of technology, art, and consumer products, it’s clear that we are just at the beginning of an exciting new era. The story of Casio’s Virtual G-Shock NFTs is a testament to the endless possibilities that lie ahead in this digital age. As we move forward, it will be fascinating to see how this blend of technology and creativity continues to evolve and shape our world. 

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